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The 7 great lies of network marketing book written by Ann Sieg made waves when it came out a few years back. The ebook talks about the 7 lies (or misconceptions) present in the network marketing industry.
It contains some seriously powerful (and emotionally pulling) content where Ann Sieg leaves no stone unturned in blasting crazy techniques like “3 foot rule” taught to people who start a network marketing business.


It became very popular because of its convincingly written content but soon some people started questioning the negative style used by Ann Sieg to promote her stuff.


The question is whether it was right on Ann Sieg’s part to use that kind of marketing style to sell her product.


Actually there is more to this than what meets the eye. Let us first understand what is really happening here.


There are actually two distinctive marketing styles – the positive style and the negative style.


Positive Marketing Style


When you use a positive marketing style (which really isn’t entirely positive) you mostly go in for the pain angle or the pleasure angle.
Address a pain Bottes Ecco Soldes , amplify it and then provide a solution. When you are focusing on the pleasure angle, you talk about the positive effects of your products or services.


Talking about a pain and solving is not a negative marketing style. Pain, amplify and solve is the general marketing style used by almost everyone in this world.


Negative Marketing Style


Negative marketing style is a totally different marketing strategy.
A negative marketing strategy uses pain as a weapon to influence people to take part in a We Vs Them game.


The focus is on creating a common enemy which is to be opposed at all costs. The common enemy could be a person or an organization or even a generally accepted belief.


The idea is to destruct the opponent to fulfill its agenda. Needless to say www.eccochaussuressoldes.fr , a well constructed marketing style has a great pull among people even though some people may get offended.


The 7 great lies of network marketing uses a negative style which is very evident from the way its content is presented. This book has created a clear distinction between the old way of building a network marketing business and the new way.


By doing so, does it achieve its purpose?
If you really take a closer look you will notice that it actually does. The marketing style was employed by Ann Sieg for one reason and one reason alone: it’s for creating a deep emotional bond with the people who read the book and agree with her viewpoint.


What matters in the end is that whether you have built up a strong relationship and Ann Sieg in her part has been very successful in doing that.
The negative style used by Ann Sieg has resulted in people forming two distinctive sets – one comprising of the traditional network marketers and the other comprising of the new age, new school network marketers.


The traditional marketers claiming that it is their strategies which have been in place for a long time and it is those strategies that have produced countless number of five figure Ecco Chaussures Soldes Pas Cher , six figure, seven figure and eight figure earners.


The new school marketers claim that learning how to market your business will fetch you more customers than blindly approaching anyone and everyone for your business. They then back up their claim with their numbers.


So who do you believe? It’s more of a question of which is your preferred way.
Traditional network marketing is preferred by some people while others go for the value based marketing approach for building their business.


Some people have created their own hybrid approach so that they can experience both stability as well as leverage in their business.


The 7 great lies of network marketing book in my opinion is a very well written book with some great advice in spite of the controversies surrounding it.


Visit this 7 great lies of network marketing page to learn more about ann sieg 7 great lies book.


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